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Leading Pharmaceutical Innovation
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Leading Pharmaceutical Innovation : How to Win the Life Science Race

Third Edition 2018

by Alexander Schuhmacher , Gerrit Reepmeyer , Max von Zedtwitz , Oliver Gassmann

Book Details

Format Hardback or Cased Book
ISBN-10 3319668323
ISBN-13 9783319668321
Edition Third Edition 2018
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture CH
Country of Publication GB
Publication Date May 24th, 2018
Print length 179 Pages
Weight 446 grams
Dimensions 16.00 x 24.10 x 1.90 cms
Product Classification: Research & development managementResearch and development managementManufacturing industriesPharmaceutical industriesPharmaceutical chemistry and technologyPharmaceutical technology
Ksh 12,600.00
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This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures.

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

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