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Learning from the Future : Competitive Foresight Scenarios

By: (Edited by) Liam Fahey , (Edited by) Robert M. Randall

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Ksh 9,000.00

Format: Hardback or Cased Book

ISBN-10: 0471303526

ISBN-13: 9780471303527

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Nov 18th, 1997

Print length: 464 Pages

Weight: 842 grams

Dimensions (height x width x thickness): 16.60 x 23.90 x 3.40 cms

Product Classification: Social forecasting, future studies
Economic forecasting
Business strategy
Management & management techniques

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The first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and popularized by Peter Schwartz in the bestselling The Art of the Long View.

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