Learning to Negotiate
by
Georg Berkel
Book Details
Format
Paperback / Softback
ISBN-10
1108811078
ISBN-13
9781108811071
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 24th, 2020
Print length
326 Pages
Weight
646 grams
Dimensions
18.80 x 24.40 x 1.70 cms
Product Classification:
Management: leadership & motivationBusiness negotiation
Ksh 5,250.00
Manufactured on Demand
0 in stock
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Quality
Fast
Moving beyond the typical rulebook approach to negotiation, this new textbook combines practitioner guidance with empirical research to teach negotiation as a skill that can be learned and mastered. For MBA and law students studying negotiation, as well as executives seeking to develop these skills.
We negotiate every day, as managers or lawyers, parents, friends, and citizens. Decades of research have generated an abundance of knowledge about how to negotiate but this research also tells us that we still fall far short of our abilities. Much less has been written about how to learn to negotiate. Comprehensively addressing both of these questions, this new textbook combines practitioner guidance with empirical research to teach negotiation as a skill that can be learned and mastered. Leaving behind the typical quick-fix solutions of the rulebook approach to negotiation, Berkel backs up his practical advice with a wealth of examples, case studies, and graphic illustrations. This is an invaluable book for MBA, law and other professional students, as well as executives seeking to develop and improve their skills in negotiation.
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