Lessons from Trump’s Political Communication : How to Dominate the Media Environment
1st ed. 2020
by
Marco Morini
Book Details
Format
Hardback or Cased Book
Book Series
Political Campaigning and Communication
ISBN-10
3030390098
ISBN-13
9783030390099
Edition
1st ed. 2020
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Feb 23rd, 2020
Print length
126 Pages
Product Classification:
Media studiesPolitical science & theoryPolitical leaders & leadershipSales & marketing
Ksh 9,900.00
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This book explores Donald Trump’s political communication as a candidate and in the first two years in office. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites.
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