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Lexus

By: Chester Dawson (Author)

1 in stock

Ksh 4,850.00

Format: Paperback or Softback

ISBN-13: 9780470828045

Publisher: John Wiley & Sons Inc

Publication Date: Apr 5th, 2011

Weight: 542 grams

Dimension: 22.80 x 15.30 x 2.70 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.

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