Library Marketing and Communications : Strategies to Increase Relevance and Results
Book Details
Format
Paperback / Softback
ISBN-10
0838947999
ISBN-13
9780838947999
Publisher
American Library Association
Imprint
ALA Editions
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 1st, 2020
Print length
176 Pages
Weight
244 grams
Dimensions
15.30 x 22.90 x 1.10 cms
Ksh 7,900.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20 year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will
- gain insight into why libraries need to tell their stories more effectively than they are today;
- be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences;
- see why improvements to the structure of your marketing and communications team can lead to better results;
- learn practical methods for incorporating audience research into your planning;
- know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts;
- receive guidance on preparing for potential crises;
- understand how to be more community-focused by forming and sustaining partnerships; and
- feel confident in engaging with stakeholders so that they become your library's best ambassadors.
This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.
Get Library Marketing and Communications by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by American Library Association and it has pages.
