Licensing Best Practices Set
Book Details
Format
Hardback or Cased Book
ISBN-10
0471794430
ISBN-13
9780471794431
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 12th, 2006
Print length
840 Pages
Weight
767 grams
Dimensions
25.90 x 18.80 x 2.80 cms
Ksh 39,600.00
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Quality
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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc. ) as a profit center.
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.
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