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Lifestyle Market Segmentation

By: USA) Weinstein Art (Nova Southeastern University (Author) , Dennis J. Cahill (Author)

Extended Catalogue

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780789028693

Publisher: Taylor & Francis Inc

Publication Date: Aug 28th, 2006

Dimension: 21.00 x 14.80 x 25.20 cms

Category: Market research

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Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.

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