Light Strategies For Innovation
Book Details
Format
Paperback / Softback
ISBN-10
0684863979
ISBN-13
9780684863979
Publisher
Simon & Schuster
Imprint
The Free Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 1st, 1998
Print length
380 Pages
Weight
560 grams
Dimensions
22.90 x 15.20 x 2.30 cms
Product Classification:
Business & managementBusiness and Management
Ksh 4,500.00
Manufactured on Demand
0 in stock
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Quality
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Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.
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