Lights, Camera, Campaign! : Media, Politics,and Political Advertising
New
Book Details
Format
Paperback / Softback
Book Series
Popular Politics and Governance in America
ISBN-10
0820468312
ISBN-13
9780820468310
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 11th, 2004
Print length
322 Pages
Weight
490 grams
Dimensions
15.30 x 22.50 x 2.00 cms
Product Classification:
Media studiesPolitics & government
Ksh 5,100.00
Manufactured on Demand
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Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
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