Lights, Camera, Campaign! : Media, Politics,and Political Advertising

Name: Lights, Camera, Campaign!
Brand: Peter Lang Publishing Inc
SKU: 9780820468310
Price: 5100 KES
Availability: OutOfStock
ISBN: 9780820468310

New

Book Details

Format Paperback / softback

Book Series Popular Politics and Governance in America

ISBN-10 0820468312

ISBN-13 9780820468310

Edition New

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Oct 11th, 2004

Print length 322 Pages

Weight 490 grams

Dimensions 15.30 x 22.50 x 2.00 cms

Product Classification: Western Europe Central Europe North America (USA and Canada)For vocational / professional education / training For adult education Media studies Media studies Politics & government Politics and government

KSh 5,100.00

Currently unavailable 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

Get Lights, Camera, Campaign! by David A. Schultz at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 322 pages.