Linguanomics : What is the Market Potential of Multilingualism?
Book Details
Format
Paperback / Softback
ISBN-10
1474238297
ISBN-13
9781474238298
Publisher
Bloomsbury Publishing PLC
Imprint
Bloomsbury Academic
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 9th, 2017
Print length
184 Pages
Weight
224 grams
Dimensions
13.20 x 19.80 x 1.10 cms
Product Classification:
Language acquisitionBilingualism & multilingualismBilingualism and multilingualism
Ksh 3,900.00
Manufactured on Demand
Delivery in 14 days
1 copies in stock
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Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense.
What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and prejudice. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.
The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.
What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and prejudice. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.
The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.
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