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Linguistic Ethnography of a Multilingual Call Center

By: Johanna Woydack (Author)

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Ksh 15,100.00

Format: Paperback or Softback

ISBN-13: 9783030066390

Publisher: Springer Nature Switzerland AG

Publication Date: Jan 3rd, 2019

Dimension: 21.00 x 14.80 x 45.40 cms

Category: Sociolinguistics

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This book presents an innovative institutional transpositional ethnography that examines the textual trajectory of "the life of a calling script" from production by corporate management and clients to recontextualization by middle management and finally to application by agents in phone interactions.

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