Living Innovation: Competing In The 21st Century Access Economy
by
Herve Mathe
Book Details
Format
Hardback or Cased Book
ISBN-10
9814719579
ISBN-13
9789814719575
Publisher
World Scientific Publishing Co Pte Ltd
Imprint
World Scientific Publishing Co Pte Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 2nd, 2015
Print length
324 Pages
Product Classification:
Business innovation
Ksh 21,250.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.
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