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Living the Brand
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion

3 Revised edition

Book Details

Format Hardback or Cased Book
ISBN-10 0749450835
ISBN-13 9780749450830
Edition 3 Revised edition
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 3rd, 2007
Print length 208 Pages
Weight 478 grams
Dimensions 24.10 x 16.60 x 2.00 cms
Ksh 6,200.00
Temporarily out of stock, due soon 0 in stock

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Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.

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