Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
3 Revised edition
by
Nicholas Ind
Book Details
Format
Hardback or Cased Book
ISBN-10
0749450835
ISBN-13
9780749450830
Edition
3 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2007
Print length
208 Pages
Weight
478 grams
Dimensions
24.10 x 16.60 x 2.00 cms
Product Classification:
Personnel & human resources managementSales & marketing management
Ksh 6,200.00
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Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.
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