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The Localisation industry is a rapidly evolving one and so translators need to enhance their technical skills to ensure that the linguistic work that they are conducting is as efficient and effective as possible

Localizing Apps looks at the different challenges facing localisation and personalisation due to the evolving nature of digital content. Offering an overview of the technical skills required by translators working with digital content, this book looks at the data explosion that is characteristic of Web 2.0, the impact of shortened publishing cycles on the internationalisation and localisation processes due to the availability of online services, and the impact of the increasing number of devices that are being used to consume digital content.

This text will be essential reading for both professional translators and students and researchers of translation studies.

The software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines:

The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization);

The procedures required to prepare source content before it gets localized (internationalization);

The measures taken by software companies to guarantee the quality and success of a localized app.

With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today.

This text is essential reading for students, researchers and translators working in the area of translation and creative digital media.

Get Localizing Apps by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.

Localizing Apps : A practical guide for translators and translation students

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