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Logo Design. Global Brands
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Logo Design. Global Brands

Multilingual

Book Details

Format Hardback or Cased Book
ISBN-10 3836576759
ISBN-13 9783836576758
Edition Multilingual
Publisher Taschen GmbH
Imprint Taschen GmbH
Country of Manufacture AT
Country of Publication GB
Publication Date Jul 29th, 2019
Print length 608 Pages
Weight 1,072 grams
Dimensions 20.10 x 14.80 x 4.20 cms
Product Classification: Graphic design
Ksh 4,100.00
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Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals’ corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today’s visual culture.

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.


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