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Lubricant Marketing, Selling, and Key Account Management

By: (Author) R. David Whitby

Werezi Extended Catalogue
Delivery in 28 days

Ksh 30,600.00

Format: Hardback or Cased Book

ISBN-10: 1032331461

ISBN-13: 9781032331461

Publisher: Taylor & Francis Ltd

Imprint: CRC Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 21st, 2022

Print length: 376 Pages

Weight: 696 grams

Dimensions (height x width x thickness): 24.00 x 16.30 x 2.70 cms

Product Classification: Economics
Sales & marketing
Chemistry
Engineering: general
Chemical engineering

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  • Description

  • Reviews

This book fills a need for a guide on the important commercial aspects of the lubricants business, offering valuable insights from an industry veteran. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural, and aerospace, among others.

The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others.

  • Covers how and why people and companies buy lubricants.

  • Instructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities.

  • Details how to identify specific target market segments and sell to key lubricant accounts.

  • Discusses how to forecast future demand for lubricants in all types of global markets.

This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.

Get Lubricant Marketing, Selling, and Key Account Management by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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