Luxury and Fashion Marketing : The Global Perspective
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
0367650835
ISBN-13
9780367650834
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 2022
Print length
144 Pages
Weight
240 grams
Dimensions
15.20 x 22.80 x 1.50 cms
Ksh 10,100.00
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0 in stock
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Quality
Fast
The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.
The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.
Get Luxury and Fashion Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
