Luxury Brand Management and Heritage Revival : Case Studies from the Swiss Watch Industry
Book Details
Format
Hardback or Cased Book
ISBN-10
1350545333
ISBN-13
9781350545335
Publisher
Bloomsbury Publishing PLC
Imprint
Bloomsbury Visual Arts
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 8th, 2026
Print length
176 Pages
Ksh 13,500.00
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A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
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