Luxury Fashion Branding : Trends, Tactics, Techniques
by
U. Okonkwo
Book Details
Format
Hardback or Cased Book
ISBN-10
0230521673
ISBN-13
9780230521674
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2007
Print length
352 Pages
Weight
672 grams
Dimensions
24.40 x 16.50 x 2.60 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 11,700.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Get Luxury Fashion Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
