Luxury, Lies and Marketing : Shattering the Illusions of the Luxury Brand
by
M. Sicard
Book Details
Format
Hardback or Cased Book
ISBN-10
1137264683
ISBN-13
9781137264688
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 11th, 2013
Print length
190 Pages
Product Classification:
Business strategySales & marketingSales and marketing
Ksh 7,200.00
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Quality
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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
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