Luxury Marketing : Develop Innovative Marketing Strategies for Luxury Brands
by
Kent Le
Book Details
Format
Hardback or Cased Book
ISBN-10
1398624071
ISBN-13
9781398624078
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2026
Print length
360 Pages
Product Classification:
Sales & marketing management
Ksh 12,250.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Secure
Quality
Fast
Use this postgraduate textbook to gain an in-depth exploration of luxury marketing, focusing on cultural heritage, consumer behaviour and modern-day strategies that define this unique sector.
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