Luxury Marketing and Brand Strategy : Theory and Practice for a Changing World
Book Details
Format
Hardback or Cased Book
Book Series
Mastering Luxury Management
ISBN-10
1032974338
ISBN-13
9781032974330
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 2nd, 2025
Print length
244 Pages
Weight
720 grams
Product Classification:
Development economics & emerging economiesDevelopment economics and emerging economiesE-commerce: business aspectsSales & marketing managementSales and marketing managementSales & marketingSales and marketingDistributive industriesRetail and wholesale industriesHospitality and service industriesService industries
Ksh 30,950.00
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This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
Get Luxury Marketing and Brand Strategy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
