M: Advertising: 2024 Release ISE
Book Details
Format
Paperback / Softback
ISBN-10
1266851755
ISBN-13
9781266851759
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 26th, 2024
Print length
480 Pages
Weight
1,112 grams
Dimensions
27.60 x 23.10 x 2.50 cms
Product Classification:
Business & management
Ksh 11,100.00
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0 in stock
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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.
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