M-Powering Marketing in a Mobile World
Book Details
Format
Paperback / Softback
ISBN-10
163157003X
ISBN-13
9781631570032
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2017
Print length
146 Pages
Weight
209 grams
Dimensions
22.80 x 15.20 x 0.80 cms
Product Classification:
Advertising
Ksh 3,300.00
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0 in stock
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Quality
Fast
Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources
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