Machine Learning and Artificial Intelligence in Marketing and Sales : Essential Reference for Practitioners and Data Scientists
Book Details
Format
Hardback or Cased Book
ISBN-10
1800438818
ISBN-13
9781800438811
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 10th, 2021
Print length
224 Pages
Weight
448 grams
Dimensions
15.90 x 23.90 x 2.20 cms
Product Classification:
Business innovationSales & marketingMarket research
Ksh 14,200.00
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Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
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