Machine, Platform, Crowd – Harnessing Our Digital Future : Harnessing Our Digital Future
Book Details
Format
Hardback or Cased Book
ISBN-10
0393254291
ISBN-13
9780393254297
Publisher
WW Norton & Co
Imprint
WW Norton & Co
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 27th, 2017
Print length
416 Pages
Weight
668 grams
Dimensions
16.90 x 24.30 x 3.40 cms
Product Classification:
Business & managementBusiness and Management
Ksh 4,350.00
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From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.
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