Machineries of Persuasion : European Soft Power and Public Diplomacy during the Cold War

Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States'' soft power practices. However, the so-called ''cultural dimension'' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors'' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics.

This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context.

This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

"Anders als die meisten Studien zu diesem Themenkomplex analysieren die in dem Sammelband versammelten Autoren public diplomacy jedoch nicht aus der Perspektive des Ost-West-Antagonismus beziehungsweise des Ideologiewettstreits der beiden Supermächte, sondern rücken Europa – und zwar auf beiden Seiten des Eisernen Vorhangs – in den Mittelpunkt ihrer Beiträge, indem sie es vom Objekt zum Subjekt, zum Handelnden werden lassen."
Stefan Fröhlich in: FAZ (23.09.2019), https://www.faz.net/aktuell/politik/politische-buecher/imagepflege-16399489.html