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Macro-Social Marketing Insights

By: Ann-Marie Kennedy (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367785475

Publisher: Taylor & Francis Ltd

Publication Date: Mar 31st, 2021

Dimension: 22.90 x 15.20 x 38.50 cms

Category: Sociology: work & labour

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This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

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