Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Interpretive Marketing Research
ISBN-10
1138322083
ISBN-13
9781138322080
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 18th, 2019
Print length
264 Pages
Weight
502 grams
Dimensions
16.00 x 23.50 x 1.60 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 30,950.00
Werezi Extended Catalogue
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Quality
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This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
Get Macro-Social Marketing Insights by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
