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Macroeconomics for Business
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Macroeconomics for Business : The Manager's Way of Understanding the Global Economy

Book Details

Format Paperback / Softback
ISBN-10 1108456758
ISBN-13 9781108456753
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture US
Country of Publication GB
Publication Date Feb 6th, 2020
Print length 350 Pages
Weight 686 grams
Dimensions 22.10 x 24.60 x 1.20 cms
Ksh 7,950.00
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Macroeconomics in a globalized world for students and managers who seek to learn economics without necessarily becoming an economist. Extensive use of current data, domestic and international applications, and global perspective makes it relevant for business around the globe.
Interpreting and applying macroeconomic analysis to the global economic environment and understanding the tools used to do so is fundamental to making good managerial decisions. Presuming no background in economic theory and prioritizing international application, this textbook introduces macroeconomics to business students. It explains how to understand domestic and global macroeconomic developments, policies, and data, and makes extensive use of case studies and data sets to present modern macroeconomics in a globalized world. Each chapter has several specific data exercises and practices as well as an international application focusing on the global perspective. By providing a host of international material, this book is useful for instructors and students around the globe.

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