Macroeconomics for Business : The Manager's Way of Understanding the Global Economy
Book Details
Format
Hardback or Cased Book
ISBN-10
1108470858
ISBN-13
9781108470858
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 6th, 2020
Print length
350 Pages
Weight
928 grams
Dimensions
19.60 x 25.30 x 1.50 cms
Product Classification:
MacroeconomicsBusiness studies: generalInternational business
Ksh 14,300.00
Manufactured on Demand
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Macroeconomics in a globalized world for students and managers who seek to learn economics without necessarily becoming an economist. Extensive use of current data, domestic and international applications, and global perspective makes it relevant for business around the globe.
Interpreting and applying macroeconomic analysis to the global economic environment and understanding the tools used to do so is fundamental to making good managerial decisions. Presuming no background in economic theory and prioritizing international application, this textbook introduces macroeconomics to business students. It explains how to understand domestic and global macroeconomic developments, policies, and data, and makes extensive use of case studies and data sets to present modern macroeconomics in a globalized world. Each chapter has several specific data exercises and practices as well as an international application focusing on the global perspective. By providing a host of international material, this book is useful for instructors and students around the globe.
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