Mad for Ads
by
Erica Fyvie
Book Details
Format
Hardback or Cased Book
ISBN-10
1525301314
ISBN-13
9781525301315
Publisher
Kids Can Press
Imprint
Kids Can Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 4th, 2021
Print length
64 Pages
Weight
460 grams
Dimensions
21.60 x 25.40 x 1.30 cms
Product Classification:
Children's / Teenage: general non-fiction
Ksh 3,050.00
Werezi Extended Catalogue
Delivery in 14 days
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
For children growing up in an advertising-saturated world, here''s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It''s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.
Get Mad for Ads by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kids Can Press and it has pages.
