Mad For Ads

Name: Mad For Ads
Brand: Kids Can Press
SKU: 9781525301315
Price: 3050 KES
Availability: OutOfStock
ISBN: 9781525301315

by Erica Fyvie

Book Details

Format Hardback

ISBN-10 1525301314

ISBN-13 9781525301315

Publisher Kids Can Press

Imprint Kids Can Press

Country of Manufacture US

Country of Publication GB

Publication Date May 4th, 2021

Print length 64 Pages

Weight 460 grams

Dimensions 21.60 x 25.40 x 1.30 cms

Product Classification: Children's / Teenage: general non-fiction Children’s / Teenage: General interest

KSh 3,050.00

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For children growing up in an advertising-saturated world, here''s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It''s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

Get Mad For Ads by Erica Fyvie at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kids Can Press and it has 64 pages.