Magic, Culture and the New Economy
Book Details
Format
Hardback or Cased Book
ISBN-10
184520090X
ISBN-13
9781845200909
Publisher
Taylor & Francis Ltd
Imprint
Berg Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 1st, 2005
Print length
158 Pages
Weight
453 grams
Product Classification:
Social & cultural anthropology, ethnographyEconomic history
Ksh 27,900.00
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What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere
What happens when economies ''heat up''? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as ''network society'', ''the experience economy'', ''creative cities'' and ''glocalization'' were everywhere.A fascinating perspective on ''The New Economy'' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as:- how is magic used in the quest for newness and change?- what happens when cultural techniques such as branding and styling colonize new arenas?- what turns out to be just a flash-in-the-pan and what has a lasting impact?This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
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