Magic, Culture and the New Economy
Book Details
Format
Paperback / Softback
ISBN-10
1845200918
ISBN-13
9781845200916
Publisher
Taylor & Francis Ltd
Imprint
Berg Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 1st, 2006
Print length
158 Pages
Weight
262 grams
Dimensions
15.70 x 23.40 x 0.90 cms
Product Classification:
Social & cultural anthropology, ethnographyEconomic history
Ksh 7,200.00
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What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere
What happens when economies ''heat up''? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as ''network society'', ''the experience economy'', ''creative cities'' and ''glocalization'' were everywhere.A fascinating perspective on ''The New Economy'' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as:- how is magic used in the quest for newness and change?- what happens when cultural techniques such as branding and styling colonize new arenas?- what turns out to be just a flash-in-the-pan and what has a lasting impact?This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
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