Magnitude Scaling : Quantitative Measurement of Opinions
by
Milton Lodge
Book Details
Format
Paperback / Softback
Book Series
Quantitative Applications in the Social Sciences
ISBN-10
0803917473
ISBN-13
9780803917477
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 24th, 1981
Print length
88 Pages
Weight
130 grams
Dimensions
21.60 x 13.90 x 0.80 cms
Product Classification:
Society & social sciences
Ksh 7,400.00
Manufactured on Demand
0 in stock
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Quality
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Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.
′The book is a good introduction, with practical examples and suggestions as to log-log plotting. There is even a footnote reminding one of the basic arithmetic of logarithms! There are examples, validity studies and several suggestions as to the value of line marking as a questionnaire response mode. In all a valuable informative addition to an important series.′ -- Quantitative Sociology Newsletter
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