Majority and Minority Influence : Societal Meaning and Cognitive Elaboration
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Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence.
The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence peoples thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes:
- Social vs. cognitive processes of social influence: cooperation vs. antagonism
- Majority and minority influence: a singular or a dual socio-psychological process?
- Conversion vs appropriation of minority ideas
- Different meta-theoretical considerations underlying social influence research
New avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions.
By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.
Get Majority and Minority Influence by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
