Making Business Child''s Play : How to Build a Winning Brand

Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.

<p><b>FINALIST:</b> <i>National Indie Excellence Awards 2026 - </i><i>Business: Entrepreneurship &amp; Small Business</i><br><b>DISTINGUISHED FAVORITE</b>: <i>Independent Press Award 2026 - Business: Entrepreneurship &amp; Small Business</i><br><b>FINALIST:</b> <i>2025 Foreword Indies Book of the Year - Career</i><br><br><b>A behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category. </b><br><br><b><i>Making Business Child's Play</i></b> is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, <b>Joanna Jensen</b> shares how she grew Childs Farm into the UK's leading baby and child personal care brand and what it really takes to do the same. <br><br>With honesty, clarity and practical detail, Jensen walks through the key decisions, pivotal moments and tough lessons that shaped her journey. You'll learn how to navigate setbacks, build a scalable brand and grow with purpose in a competitive market. <br><br>Whether you're launching your first product or scaling up with ambition, <b><i>Making Business Child's Play </i></b>shows how to turn your vision into a category-defining business. <br><br><i><b>Themes include: </b>challenger brand strategy, FMCG entrepreneurship, brand purpose, market disruption, startup growth, founder resilience</i></p>