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Making Marketing Happen

By: UK.) Smith Brian D. (Pragmedic Limited and Hertfordshire University (Author)

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Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9780750662482

Publisher: Taylor & Francis Ltd

Publication Date: Jun 21st, 2005

Weight: 776 grams

Dimension: 19.20 x 24.60 x 2.40 cms

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Making Marketing Happen is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both.

Get Making Marketing Happen by Brian D. (Pragmedic Limited and Hertfordshire University, UK.) Smith at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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