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Making Marketing Happen

By: UK.) Smith Brian D. (Pragmedic Limited and Hertfordshire University (Author)

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Ksh 38,400.00

Format: Hardback or Cased Book

ISBN-13: 9781138441248

Publisher: Taylor & Francis Ltd

Publication Date: Dec 13th, 2021

Dimension: 24.60 x 18.90 x 88.40 cms

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Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.

Get Making Marketing Happen by Brian D. (Pragmedic Limited and Hertfordshire University, UK.) Smith at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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