Making Sense of Television : The Psychology of Audience Interpretation
Book Details
Format
Paperback / Softback
Book Series
International Series in Social Psychology
ISBN-10
041518536X
ISBN-13
9780415185363
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 12th, 1998
Print length
224 Pages
Weight
354 grams
Dimensions
15.60 x 23.20 x 1.80 cms
Product Classification:
TelevisionMedia studiesSocial, group or collective psychology
Ksh 8,800.00
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Taking the soap opera as a case study this book explores the way people engage with television. This new edition takes into account recent research work, theoretical developments and looks forward to the development of audience research.
Taking the soap opera as a case study, this book explores the ''parasocial interaction'' people engage in with television programmes. It looks at the nature of the ''active viewer'' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses.
This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.
This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.
Get Making Sense of Television by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
