Making the Steve Jobs Movie : An Entrepreneurial Case Study

Marking the Steve Jobs Movie is an exhilarating tale of a first-time movie producer’s journey from magazine publisher to engaging Ashton Kutcher to play Steve Jobs in a biopic that opened worldwide August 16, 2013. Joe Mancuso assembled twenty diverse CEOs to participate in a back-and-forth dialogue about going from an idea to opening the two-hour movie on 70 percent of the available screens in the United States. Discover how and why Mark Hulme took this risk and what advice his “buddies” gave him prior to the movie release. Mancuso shows how this single colorful case can help you establish your own business.

Sometimes it’s not a college degree that will make someone successful.  Sometimes all it takes is a good idea, and the drive to seek the resources to help mold the idea into a plan and into reality.

Making the Steve Jobs Movie is a dialogue between first-time movie producer Mark Hulme and several of his professional peers about the process to take the story of Steve Jobs and his irrefutable success to the big screen.  It isn’t a nuts-and-bolts story of the movie industry, and it isn’t a story of what one entrepreneur should do to make his idea come to fruition.  Instead, Making the Steve Jobs Movie reveals an inside-look into the discussions – in essence, a “visual” how to – that make successful ideas into successful realities.
 
Joe Mancuso has more than 50 years’ of experience as a successful entrepreneur and is the founder of CEO Clubs, of which Mark Hulme and his peers are members.  With his help and the dialogue within Making the Steve Jobs Movie, Mancuso shows how anyone can apply the same principals and efforts as Jobs did to Apple and how Hulme did to his movie into making their own ideas and their own businesses successful.