Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
2 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
0749478217
ISBN-13
9780749478216
Edition
2 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 3rd, 2016
Print length
192 Pages
Weight
310 grams
Dimensions
23.80 x 16.50 x 1.10 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 5,450.00
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Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
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