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Manage For Profit, Not For Market Share

By: Hermann Simon (Author) , Frank F. Bilstein (Author) , Frank Luby (Author)

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Ksh 5,250.00

Format: Hardback or Cased Book

ISBN-13: 9781591395263

Publisher: Harvard Business Review Press

Publication Date: Apr 1st, 2006

Weight: 558 grams

Dimension: 24.10 x 16.20 x 2.30 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.

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