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Manage the Media

By: William J. Holstein (Author)

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Ksh 3,150.00

Format: Hardback or Cased Book

ISBN-13: 9781422121481

Publisher: Harvard Business Review Press

Publication Date: Mar 4th, 2008

Weight: 178 grams

Dimension: 18.90 x 15.40 x 1.40 cms

Category: Public relations

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Suitable for CEOs, this book explains how you can strengthen ties to the press, and manage those relationships effectively over the long-term. It enables you learn to repair your company's public image, and maintain goodwill with the community. It offers practical suggestions that help you learn how to take charge of various crisis situations.

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