Manage the Media : Don't Let the Media Manage You
Book Details
Format
Hardback or Cased Book
Book Series
Memo to the CEO
ISBN-10
1422121488
ISBN-13
9781422121481
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 4th, 2008
Print length
103 Pages
Weight
178 grams
Dimensions
18.90 x 15.40 x 1.40 cms
Product Classification:
Public relations
Ksh 2,700.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Suitable for CEOs, this book explains how you can strengthen ties to the press, and manage those relationships effectively over the long-term. It enables you learn to repair your company's public image, and maintain goodwill with the community. It offers practical suggestions that help you learn how to take charge of various crisis situations.
Today''s CEOs are facing a major communications problem: they''re getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.
In Manage the Media (Don''t Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company''s communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company''s public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to:
- Make sure that your message is always heard
- Work with coalitions of labor, environmental, religious, and shareholder groups more effectively
- Put press relations first
- Establish and maintain positive relationships with the media
- Manage the explosion of social media
Manage the Media (Don''t Let the Media Manage You) is the resource you need now. Your reputation--and your company''s--are depending on it.
From our new Memo to the CEO series--solutions-focused advice from today''s leading practitioners.
In Manage the Media (Don''t Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company''s communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company''s public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to:
- Make sure that your message is always heard
- Work with coalitions of labor, environmental, religious, and shareholder groups more effectively
- Put press relations first
- Establish and maintain positive relationships with the media
- Manage the explosion of social media
Manage the Media (Don''t Let the Media Manage You) is the resource you need now. Your reputation--and your company''s--are depending on it.
From our new Memo to the CEO series--solutions-focused advice from today''s leading practitioners.
Get Manage the Media by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages.
