Management and Creativity : From Creative Industries to Creative Management
by
Chris Bilton
Book Details
Format
Paperback / Softback
ISBN-10
1405119969
ISBN-13
9781405119962
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 21st, 2006
Print length
224 Pages
Weight
416 grams
Dimensions
24.60 x 17.30 x 1.20 cms
Product Classification:
Management & management techniques
Ksh 5,400.00
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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
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