Management and Creativity : From Creative Industries to Creative Management
by
Chris Bilton
Book Details
Format
Paperback / Softback
ISBN-10
1405119969
ISBN-13
9781405119962
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 21st, 2006
Print length
224 Pages
Weight
416 grams
Dimensions
24.60 x 17.30 x 1.20 cms
Product Classification:
Management & management techniquesManagement and management techniques
Ksh 5,750.00
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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
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