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Management and Marketing of Services

By: Peter Mudie (Author) , Angela Cottam (Author)

Manufacture on Demand

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9780750635943

Publisher: Taylor & Francis Ltd

Publication Date: Jun 30th, 1999

Weight: 508 grams

Dimension: 23.30 x 15.60 x 1.90 cms

Category: Sales & marketing management

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Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.

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