Management and Marketing of Services
Book Details
Format
Paperback / Softback
ISBN-10
0750635940
ISBN-13
9780750635943
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 1999
Print length
320 Pages
Weight
508 grams
Dimensions
23.30 x 15.60 x 1.90 cms
Product Classification:
Sales & marketing management
Ksh 9,550.00
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Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.
This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.
The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.
The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
Get Management and Marketing of Services by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
