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Management and Marketing of Services

By: Peter Mudie (Author) , Angela Cottam (Author)

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Ksh 43,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138466814

Publisher: Taylor & Francis Ltd

Publication Date: Sep 11th, 2017

Dimension: 23.40 x 15.60 x 45.30 cms

Category: ECONOMICS

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Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.

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