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Management of Marketing

By: Paul Reynolds (Author) , Geoff Lancaster (Author)

Manufacture on Demand

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9780750661034

Publisher: Taylor & Francis Ltd

Publication Date: Jun 2nd, 2005

Weight: 644 grams

Dimension: 23.20 x 15.60 x 2.30 cms

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Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

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