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Manager's Guide to Excellence in Public Relations and Communication Management

By: David M. Dozier (Author) , Larissa A. Grunig (Author) , James E. Grunig (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805818093

Publisher: Taylor & Francis Inc

Publication Date: Jul 1st, 1995

Dimension: 22.90 x 15.20 x 63.50 cms

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This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.

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